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Amazon Brings Alexa+ AI Assistant to the Web — A New Rival to ChatGPT and Gemini
Amazon has expanded its AI assistant services by launching a web-based version of Alexa+, allowing users to interact with its upgraded Alexa directly through a browser without needing an Echo or other smart speaker. This marks a major shift in how the company positions Alexa in the rapidly evolving world of conversational AI assistants.
Alexa+ Now Accessible in Web Browsers
Previously, Alexa+ was available mainly through Amazon hardware (like Echo and Fire TV) or the mobile app. With the launch of the web interface, users enrolled in the Alexa+ Early Access program can now sign into the assistant via their browser and communicate with it much like they would with other popular AI chatbots.
More Than Just Chat
The web version of Alexa+ lets users handle a wide range of tasks beyond simple queries. It can help with everyday needs such as meal planning, scheduling, calendar management, smart home control, list creation, and research, all from a desktop or laptop. Conversations are persistent across devices, meaning users can start a task on the web and continue it on their Alexa devices or mobile app.
Competing with Leading AI Tools
By offering Alexa+ in a web browser, Amazon is positioning its assistant as a direct competitor to established AI platforms like ChatGPT and Google Gemini, which are also widely accessed through browsers. This move acknowledges that modern users expect AI assistants to be accessible anytime, anywhere — not just on dedicated devices.
Smarter, More Integrated Alexa Experience
In addition to conversational abilities, the web version integrates deeply with Amazon’s ecosystem. Users can manage smart home devices, create shopping lists, plan trips, draft content, and even sync preferences across platforms. The broader accessibility could attract users who previously relied exclusively on other conversational AI tools or who don’t own Alexa-enabled smart devices.