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Apple has officially introduced EU energy labels for its iPhone and iPad product lines, marking a significant step toward environmental transparency and consumer empowerment. Starting June 2025, all iPhone and iPad units sold in the European Union now come with color-coded energy labels—both digitally on product pages and physically printed inside the packaging.
What Do the EU Energy Labels Show?
These new energy labels provide a detailed look at several performance and sustainability metrics, allowing consumers to make more informed choices. Each label includes:
- Energy Efficiency per Charge
- Battery Longevity and Charge Cycles
- Repairability Score
- Ingress Protection (Water & Dust Resistance)
- Drop Impact Resistance
- Battery Performance Per Use Cycle
The devices are graded on a scale from A (most efficient) to G (least efficient), offering clear insights into their long-term usability and environmental impact.
Apple’s Approach to Label Ratings
Although Apple’s internal data indicates that its devices qualify for an “A” rating in energy efficiency, the company has opted to label them as “B” for now. This conservative approach stems from current limitations in standardized test methods across different regions, ensuring compliance and avoiding potential discrepancies.
Enhanced Transparency for Buyers
EU-based customers can now access these energy labels directly from Apple’s online product pages. A simple click reveals a downloadable PDF that outlines essential details such as:
- Battery capacity (in mAh)
- Estimated lifespan in charge cycles
- Scratch and drop resistance
- Software support timeline and update eligibility
This information provides clarity on how long a device is expected to last and how well it holds up in daily usage scenarios.
Aligned with EU’s Green Tech Initiatives
The rollout of these energy labels aligns with the European Union’s broader green initiatives aimed at reducing electronic waste and promoting product longevity. With transparent energy ratings, repairability scores, and durability data, customers are better equipped to choose sustainable devices that align with both their needs and environmental values.
Final Thoughts
Apple’s adoption of the EU energy label system sets a new benchmark for consumer electronics transparency. As more tech companies follow suit, this move is expected to drive industry-wide improvements in sustainability, product design, and consumer trust. For buyers in the EU, it’s a win-win—clear information, better choices, and a step forward toward greener tech.